Gadgets are a good source of leisure and diversion. You can play games, surf the web, make audio and video calls, get creative and so forth. But now there’s a new dimension to your “digital pals.” Apparently a Brazilin Enterprise by the name of Renner has introduced a customized gadget which will not only entertain customers but will also enhance brand image, instill loyalty and make shopping a matter of enjoyment. Presenting Renner’s mp3 player and barcode scanner bundled into one.
Back in 2007, Renner was struggling with brand image as regards middle and upper middle class. What was wanted was not to attract newer customers but retain the old ones. So to augment to the personal touch and make customers feel more welcome, Renner decided to hand out a customized mp3 player cum barcode scanner. The buyers would carry this while shopping in the store. It consists of a touch screen panel and a portable mp3 player with the barcode scanner function integrated. Along with this, the customer will also get to pick a very comfy handbag right at the start of shopping. On entering the store, people can log on to the Renner website via the touch screen and can select their favorite songs and playlists. This content is then transferred to the device.
A noteworthy feature is that the website is capable of suggesting music according to the type of brand one shops for. For instance, if the brand has a young and popular feel to it, then the website will suggest contemporary and energetic music. Coming to the barcode reader, people often end up disappointed at the checkout counter on discovering that they have exceeded their budget. Well, no more! With the Renner device, customers will get to know of the price of each and every commodity as and when they remove it from the shelf. The barcode scanner can even calculate EMIs in case one wishes to pay in installments. Putting all these features together, what you get is less stress and more quality time.